Privacy policy

Last updated: 28 September 2026

This Privacy Policy explains how Pave Mom ("Pave Mom", "we", "us") collects, uses, shares and protects your personal data when you visit pavemom.com, place an order, or contact us (together, the "Services"). We process personal data in accordance with the Digital Personal Data Protection Act, 2023 and the rules made under it, the Information Technology Act, 2000 and other applicable Indian law. For the purposes of these laws, Pave Mom is the Data Fiduciary for the personal data described here.

By using the Services, you agree to the processing described in this policy. Where we rely on your consent (for example, marketing), you can withdraw it at any time.

1. Data we collect

  • Contact and delivery details: name, email address, phone number, billing and shipping address.
  • Order details: products purchased, sizes, colours, order value, returns, exchanges and cancellations.
  • Payment details: payment method and transaction reference. Card, UPI and net-banking details are processed directly by our payment partners (such as Shopify Payments, Razorpay or similar); we do not see or store your full card details.
  • Refund details: for COD refunds, the bank account or UPI ID you share with us, used only to process that refund.
  • Communications: messages you send us by email, WhatsApp, Instagram, feedback forms or reviews, including any photos you share (for example, of a damaged product).
  • Device and usage data: IP address, browser and device type, pages viewed, and similar information collected through cookies, pixels and similar technologies.

About sensitive information: we sell maternity and nursing products, but we do not ask for information about your pregnancy, health or feeding choices, and you do not need to provide it to shop with us. If you choose to share such details with us (for example, while asking about sizing), we use them only to answer your query.

2. How we use your data

  • To process and deliver your orders, payments, returns, exchanges and refunds.
  • To provide customer support and respond to your requests.
  • To send order and delivery updates by email, SMS or WhatsApp.
  • With your consent, to send offers, launches and content — you can opt out at any time using the unsubscribe link or by replying "STOP".
  • To measure and improve our website, products and advertising, including through analytics and advertising tools such as Meta and Google.
  • To prevent fraud, abuse of COD or return policies, and to keep the Services secure.
  • To comply with legal, tax and accounting obligations and to enforce our Terms of Service.

3. Who we share your data with

We do not sell your personal data. We share it only as needed with:

  • Shopify, which hosts our store (see the Shopify Consumer Privacy Policy);
  • payment gateways to process payments and refunds;
  • courier and logistics partners to deliver orders and collect returns;
  • communication tools (email, SMS and WhatsApp service providers) to send you updates;
  • analytics and advertising partners (such as Meta and Google) to measure and show relevant ads;
  • professional advisers (accountants, auditors, lawyers) where required; and
  • government or law-enforcement authorities where required by law.

These partners may process data outside India. Where they do, we take reasonable steps to ensure your data is protected and transfers comply with Indian law.

4. Cookies

We use cookies and similar technologies to keep your cart working, remember preferences, understand site usage and measure advertising. You can control cookies through your browser settings or our cookie banner; blocking some cookies may affect how the site works.

5. How long we keep data

We keep your personal data only as long as needed for the purposes above: order and invoice records for as long as tax and accounting laws require (generally up to 8 years), and marketing data until you unsubscribe or withdraw consent. After that, we delete or anonymise it.

6. Your rights

Subject to applicable law, you have the right to:

  • access a summary of the personal data we hold about you and how it is processed;
  • correct, complete or update your personal data;
  • request erasure of your personal data (unless we must keep it by law);
  • withdraw consent at any time (this does not affect processing already carried out);
  • nominate another person to exercise your rights in the event of your death or incapacity; and
  • have your grievances addressed by us.

To exercise any of these rights, contact our Grievance Officer below. We may need to verify your identity before acting on a request. If you are not satisfied with our response, you may approach the Data Protection Board of India.

7. Children

Our Services are meant for adults. Users under 18 may use the Services only with the involvement and consent of a parent or legal guardian. We do not knowingly collect data from children without such consent.

8. Security

We use reasonable security practices, including encrypted checkout through Shopify and access controls on our systems. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a personal data breach affects you, we will notify you and the authorities as required by law.

9. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with its "Last updated" date.

10. Grievance Officer and contact

Name: [Grievance Officer name]
Email: [support@pavemom.com]
Phone/WhatsApp: [+91 XXXXX XXXXX]
Address: Pave Mom, D-36, Aryaman Bungalows, Thaltej–Shilaj Road, Ahmedabad 380059, Gujarat, India

We will acknowledge your request or complaint within 48 hours and respond as soon as possible, and in any case within the time required by law.